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pirelli

Pirelli is a renowned Italian tyre manufacturer, known for its high-performance tyres for luxury and sports cars. They are a long-time supplier for Formula 1.

popular product lines

 "Power is nothing without control."

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pirelli CINTURATO P7 Series

Four wide longitudinal grooves

Help keeping control while driving in potential aquaplaning situations

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Compact central blocks and robust external area

Steering response and cornering control

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Optimized tread design with specific pitch sequence

Relaxed and comfortable driving experience

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Innovative and advanced hybrid material

Even tread wear thanks to balanced pressure distribution

pirelli p zero 

Series

Three wide longitudinal grooves:

Faster water expulsion for an improved safety and control in potential aquaplaning situations

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S-shape tread design:

Optimal pressure distribution for safety under critical braking conditions, on straight and through corners

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Three solid central ribs:

Improved braking and traction also at high speed thanks to an increased pattern stiffness with optimised and constant area

pirelli scorpion verde Series

Optimised profile and material

Efficient fuel consumption

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Optimised pitch sequence and phasing

Low internal noise

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Compound with special polymers. Dedicated shoulder profile

- Wet performance
- Stability also for big SUVs

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the brand

the
Story

Origins and Founding (1872)

  • Founded in 1872, Pirelli is a company with deep Italian roots, a brand that is known around the world for its avantgarde technology, capacity for innovation and the quality of its products.

research & development

  • ​“Open Innovation” model that involves external partners – suppliers, universities, and car makers themselves – with the aim of anticipating the sector’s technological innovations to meet the needs of the end consumer. In 2023 Pirelli invested 5.4% of its High Value revenues in Research & Development for High Value products and counts around 2,100 R&D staff, working at its Milan headquarters and 12 local technology centers, as well as a total portfolio of 6,000 patents. 

exclusive formula 1 supplier

  • motorsports, where the company has been active for over 115 years. At present Pirelli is involved in over 350 car and motorcycle championships and, since 2011, it has been the exclusive supplier to the Formula 1© World Championship and will be its Global Tyre Partner through to the end of the 2027 season. Beginning from 2024, all the tyres used in the FIA Formula One World ChampionshipTM contain natural rubber that is FSCTM certified – a testament to Pirelli’s commitment to the responsible management of the natural rubber supply chain also in motorsport.

    In the 2021 season, Pirelli was also chosen by FIA – Federation Internationale de l’Automobile – as the sole supplier to the World Rally Championship, a competition that has led to the development of important Specialties for Pirelli which were then also applied to road tyres. The technological evolution of the 2022 season was particularly noteworthy as it saw the introduction of new hybrid engines for the WRC cars, which led to the development of an entire dedicated range of tyres to deal with the extra weight and greater power of the WRC1 vehicles. In addition, Pirelli is also present in the principal world competitions for GT cars, including the GT World Challenge series for which it is the exclusive supplier and where the most prestigious marques compete.

Expansion and Diversification

  • With 18 production plants in 12 Countries, a commercial presence in over 160 countries, about 31,100 employees and revenues of 6.7 billion euro (2023 figure), it is among the main producers worldwide of tyres and related services and the only one entirely dedicated to the Consumer market, which includes tyres for cars, motorcycles, and bicycles.​

Pirelli is the first tyre sector company to have set itself the goal of achieving Net Zero by 2040, has equipped itself with a sustainability model inspired by the 10 principles of the United Nations Global Compact, to the requirements of AA1000 standard for stakeholder engagement and the ISO 26000 Guidelines.

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