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Katong Branch
6440 0776 / 9816 1376
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Serangoon Branch
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Outservice 24hr (David)
9672 2156
NEED HELP? CALL US!
​
Katong Branch
6440 0776 / 9816 1376
/8298 4684
​
Kaki Bukit Branch
6745 5711
​
Serangoon Branch
6293 6519
​
Outservice 24hr (David)
9672 2156
Roadstone
Michelin is a leading global tire manufacturer known for its expertise and innovation in tire technology. It conducts rigorous testing and is sustainable.
popular product lines
"Michelin sells performance, not rubber."
tire features
![Untitled design (9).png](https://static.wixstatic.com/media/727ce7_18840b9ca738458f86cbe547795d559a~mv2.png/v1/fill/w_306,h_61,al_c,lg_1,q_85,enc_avif,quality_auto/Untitled%20design%20(9).png)
Technological Innovations
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Michelin pioneered groundbreaking tire technologies like the radial tire in 1946, offering superior handling, fuel economy, and durability.
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They continue investing heavily in R&D, introducing innovative concepts like the VISION airless, connected, rechargeable, and fully sustainable tire.
![Untitled design (10).png](https://static.wixstatic.com/media/727ce7_db4c7d79487b409ea7ec7e8d0d196e2a~mv2.png/v1/crop/x_2,y_0,w_296,h_60/fill/w_306,h_62,al_c,lg_1,q_85,enc_avif,quality_auto/Untitled%20design%20(10).png)
​High Performance
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Michelin tires are renowned for delivering high performance in terms of grip, handling, traction, and braking across various driving conditions.
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Their long-standing presence in motorsports showcases expertise in high-performance tires.
![Untitled design (11).png](https://static.wixstatic.com/media/727ce7_80ba1bca22ba4a408c87f91beb8a117d~mv2.png/v1/fill/w_306,h_61,al_c,lg_1,q_85,enc_avif,quality_auto/Untitled%20design%20(11).png)
Quality and Durability
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Known for outstanding quality, durability, and longer lifespan compared to many brands, backed by rigorous testing.
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Advanced rubber compounds and manufacturing contribute to longevity and consistent performance.
![Untitled design (12).png](https://static.wixstatic.com/media/727ce7_d6a1a2d0906d4f848b0ca38b7db5ee8e~mv2.png/v1/fill/w_306,h_61,al_c,lg_1,q_85,enc_avif,quality_auto/Untitled%20design%20(12).png)
Extensive Product Range
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Wide variety of tires for diverse mobility needs like cars, SUVs, EVs, motorcycles, trucks, buses, aircraft, etc.
![5.png](https://static.wixstatic.com/media/727ce7_48f8e1d106a842f38ad9bc79fd2dd34e~mv2.png/v1/crop/x_2,y_0,w_296,h_60/fill/w_306,h_62,al_c,lg_1,q_85,enc_avif,quality_auto/5.png)
Sustainability Focus
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Goals to use 100% renewable/recycled materials by 2050, 40% by 2030, demonstrating commitment to sustainable mobility.
![6.png](https://static.wixstatic.com/media/727ce7_43fd0c95158843ae862a601f96ff244a~mv2.png/v1/fill/w_306,h_61,al_c,lg_1,q_85,enc_avif,quality_auto/6.png)
Higher Upfront Cost
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The price range is generally higher than competing brands like Bridgestone, which caters more to the mid-range market.
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The higher upfront cost of Michelin tires is often justified by their superior quality, advanced technologies, and longer lifespan.
the
Story
Origins and Founding (1889)
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Michelin was founded in 1889 by two brothers, André and Édouard Michelin, in Clermont-Ferrand, France.
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The brothers initially ran a farm implement business, but became interested in pneumatic tires after a cyclist visited their factory for a tire repair.
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Inspired by this, the Michelin brothers worked on developing their own removable pneumatic tire that did not need to be glued to the rim.
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On May 28, 1889, Michelin was officially incorporated as a company focused on manufacturing tires.
![bibendum-4-from-Michelin.com_.jpg](https://static.wixstatic.com/media/727ce7_1f04ba3bae9542cebfbfb8febe1cbd91~mv2.jpg/v1/fill/w_327,h_221,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/727ce7_1f04ba3bae9542cebfbfb8febe1cbd91~mv2.jpg)
Early Innovations and Milestones
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In 1891, Michelin patented its first removable pneumatic tire, which was used by Charles Terront to win the world's first long-distance cycle race.
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In the 1920s and 1930s, Michelin operated large rubber plantations in Vietnam.
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In 1934, Michelin introduced the first run-flat tire with a special foam lining that allowed driving on a punctured tire.
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Michelin's most significant innovation was the radial tire, patented in 1946, which offered superior handling and fuel economy over traditional bias-ply tires.
![0bd6bd55b9264fada575e0175a1b0700_facts_bibendum_text.jpg](https://static.wixstatic.com/media/727ce7_b9ef8bdf605a4cc4ae8182ddcbcd3d8a~mv2.jpg/v1/fill/w_327,h_226,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/727ce7_b9ef8bdf605a4cc4ae8182ddcbcd3d8a~mv2.jpg)
Expansion and Diversification
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In the 1920s, Michelin started publishing the Michelin Guide to provide travel information and ratings for hotels and restaurants.
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In 1926, the guide began awarding stars to fine dining establishments, establishing the famous Michelin star rating system.
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Michelin expanded internationally, building factories in the United States in the 1970s and entering emerging markets in Asia and Eastern Europe in the 1980s-90s.
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The company diversified into other mobility solutions like the Michelin Man mascot, road signs, maps, and the Pneurail tire for rubber-tyred metros.
Throughout its over 130-year history, Michelin transformed from a small tire company to a global mobility leader through pioneering innovations like the radial tire, expansion into new markets, and diversification into travel guides, maps, and other mobility solutions.