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Michelin

Michelin is a leading global tire manufacturer known for its expertise and innovation in tire technology.

Michelin tires are renowned for their pioneering innovations like the radial tire, high performance across various driving conditions, outstanding quality and durability backed by rigorous testing, an extensive product range catering to diverse mobility needs, and a strong focus on sustainability through the use of renewable and recycled materials.

popular product lines

 "Michelin sells performance, not rubber."

tire features

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Technological Innovations

  • Michelin pioneered groundbreaking tire technologies like the radial tire in 1946, offering superior handling, fuel economy, and durability.

  • They continue investing heavily in R&D, introducing innovative concepts like the VISION airless, connected, rechargeable, and fully sustainable tire.

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High Performance

  • Michelin tires are renowned for delivering high performance in terms of grip, handling, traction, and braking across various driving conditions.

  • Their long-standing presence in motorsports showcases expertise in high-performance tires.

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Quality and Durability

  • Known for outstanding quality, durability, and longer lifespan compared to many brands, backed by rigorous testing.

  • Advanced rubber compounds and manufacturing contribute to longevity and consistent performance.

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Extensive Product Range

  • Wide variety of tires for diverse mobility needs like cars, SUVs, EVs, motorcycles, trucks, buses, aircraft, etc.

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Sustainability Focus

  • Goals to use 100% renewable/recycled materials by 2050, 40% by 2030, demonstrating commitment to sustainable mobility.

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Higher Upfront Cost

  • The price range is generally higher than competing brands like Bridgestone, which caters more to the mid-range market.

  • The higher upfront cost of Michelin tires is often justified by their superior quality, advanced technologies, and longer lifespan.

the
Story

Origins and Founding (1889)

  • Michelin was founded in 1889 by two brothers, André and Édouard Michelin, in Clermont-Ferrand, France. 

  • The brothers initially ran a farm implement business, but became interested in pneumatic tires after a cyclist visited their factory for a tire repair. 

  • Inspired by this, the Michelin brothers worked on developing their own removable pneumatic tire that did not need to be glued to the rim. 

  • On May 28, 1889, Michelin was officially incorporated as a company focused on manufacturing tires. 

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Early Innovations and Milestones

  • In 1891, Michelin patented its first removable pneumatic tire, which was used by Charles Terront to win the world's first long-distance cycle race. 

  • In the 1920s and 1930s, Michelin operated large rubber plantations in Vietnam. 

  • In 1934, Michelin introduced the first run-flat tire with a special foam lining that allowed driving on a punctured tire. 

  • Michelin's most significant innovation was the radial tire, patented in 1946, which offered superior handling and fuel economy over traditional bias-ply tires.

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Expansion and Diversification

  • In the 1920s, Michelin started publishing the Michelin Guide to provide travel information and ratings for hotels and restaurants. 

  • In 1926, the guide began awarding stars to fine dining establishments, establishing the famous Michelin star rating system. 

  • Michelin expanded internationally, building factories in the United States in the 1970s and entering emerging markets in Asia and Eastern Europe in the 1980s-90s. 

  • The company diversified into other mobility solutions like the Michelin Man mascot, road signs, maps, and the Pneurail tire for rubber-tyred metros. 

Throughout its over 130-year history, Michelin transformed from a small tire company to a global mobility leader through pioneering innovations like the radial tire, expansion into new markets, and diversification into travel guides, maps, and other mobility solutions. 

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